was founded in 1995 and has been growing ever since. This site is the Rolls Royce of online dating sites, flawless in its layout and performance. With millions of members around the globe, has an immense following and has spun off several successful side ventures, including Match mobile, an online dating service based on mobile phones.

The site itself is attractive and fresh looking, done in their trademark blues and greens. Easy navigation, an incredibly fast load-time and crisp, clear photos with the profiles make it easy on the eyes, even when the members aren’t.

The newest feature of is their “Total Attraction Matching System,” a detailed survey of what interests you in a potential date or mate. It takes into account a variety of personality and physical characteristics you like or dislike, then uses them to select potential matches.

You can search by just personality, just looks, or both depending on how shallow you feel on a given day. Or try “mutual match” which not only selects based on how well they fit your criteria, but how well you fit theirs in return (hey, it’s only fair!). It will even show you what percentage of a match you two are to each other. You’ll be amazed how closely most of the matches are to your expressed preferences – they’ve worked long and hard on this system and it shows.

You can also search for matches based on keywords you select, such as “gardening, Zen, dogs, boating, marathons, cribbage (it could happen),” or anything else that interests you. You’ll be matched with any profiles that contain your keyword. Want to chat with some of the members online? Go ahead – the site lets you know who’s there so you can check out their profiles and send them a quick message.

Dating tips, success stories and thoughtful features like the option to add voice recordings and short video clips to your profile round out the extras at It seems obvious that will continue to be a leader in the internet dating world, and for good reason. Their site is darn near perfect, and the monthly fees are reasonable, with a discount if you pay for three or more months at a time.

Get Your Free Membership at match


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